Planetize
Design System
Brand & Style
Quiet luxury,
organized by design.
A single typeface, a single color family, and a strict 8px rhythm — engineered so AI agents and humans produce on-brand artifacts across web, documents, and decks without needing to ask.
Overview
Family
Mint
11-step scale
Type
Outfit
5 weights
Rhythm
8 px
14 px exception
Voice
Considered
Confident · quiet
Typography
Family
Outfit
Heading
Outfit · 44px / 400 / 1.2 / -0.015em
Body
Outfit · 16px / 300 / 1.75
Eyebrow
Outfit · 12px / 500 / 0.1em / UPPER
Wordmark
Outfit · 36px / 500 / 0.08em
Letters
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Numbers
010203040506070809
Web Scale
Display
64 / 400 / 1.1
Aa
H1
44 / 400 / 1.2
Aa
H2
40 / 400 / 1.2
Aa
H3
28 / 500 / 1.25
Aa
Body lg
20 / 300 / 1.6
Aa
Body md
16 / 300 / 1.75
Aa
Eyebrow
12 / 500 / 0.1em
Eyebrow
Doc Scale
H1
28 / 500 / 1.25
Aa
H2
20 / 500 / 1.3
Aa
H3
14 / 600 / 0.02em
Aa
Body
16 / 400 / 1.5
Aa
Quote
20 / 300 / 1.6
Aa
Caption
12 / 400 / 1.4
Aa
Slide Scale
Display
88 / 400 / 1.05
Aa
H1
56 / 500 / 1.15
Aa
H2
36 / 500 / 1.2
Aa
Body
24 / 300 / 1.5
Aa
Callout
32 / 300 / 1.4
Aa
Eyebrow
14 / 600 / 0.16em
Eyebrow
Colors
Primary
Mint 600
#477371
Text
Mint 800
#385252
Surface
Mint 50
#F3F8F7
Cursor / Deep ink
Mint 950
#1E2D2E
Aspirational · Blue
#0E0F26
Editorial / decks
Aspirational · Green
#32594E
Editorial / decks
Aspirational · Tan
#D9C091
Print / tier-1
Logo
Spacing
Shapes
Elevation & Depth
The brand is essentially flat. Depth is conveyed through tonal layering — page tint over surface over inline accent — and a single soft drop shadow tinted by mint-800 at 8% opacity.
Glass surface
Frosted Mint
Backdrop blur 20 px on a 45 % white. Used only for the nav menu overlay.
Surface
Glass mint
Border
1 px Mint 100
Blur
20 px
Shadow
Soft card
0 4 24 rgba(56, 82, 82, 0.08)
x / y
0 / 4 px
Blur
24 px
Color
Mint 800 · 8%
Components
Buttons · 16 px / 600 / pill / uppercase
Padding · 12 / 24 px · Hover · spring 1.02 ↑
Motion
Springs
| Preset | Stiffness | Damping |
|---|---|---|
| Button hover | 400 | 25 |
| Link hover | 200 | 22 |
| Panel entrance | 300 | 28 |
| Active dot | 400 | 20 |
Cursor
4 px dot · 48 px ring · 1.5 px border · velocity stretch max 1.4×
Do's & Don'ts
Do
- Use mint-600 once per screen as the primary action.
- Lead with weight contrast (300 ↔ 500) before reaching for color.
- Snap every font size to multiples of 4 (14 is the only exception).
- Match the type scale to the medium — web, doc, or slide.
- Keep the eyebrow → headline → body section pattern.
- Use Outfit Light (300) as the default body weight.
Don't
- Introduce a second typeface — no Poppins, no Inter, no Times.
- Apply 0.08em letter-spacing to display headings (wordmark only).
- Use pure black on screen — use mint-800 or mint-950.
- Mix the aspirational accents (blue / green / tan / rose) with core mint inside one artifact.
- Mix sharp and rounded corners in the same view.
- Stack drop shadows beyond the documented 0 4 24 mint-800 / 8 %.
Artifact Recipes
PDF · DOC
One-pager
- 1 in margins · single column
- Header: Icon + Text mint-800, 32 px tall
- Title doc-h1 mint-950 · body doc-body mint-800
- Pull-quote doc-quote mint-700, no quote marks
- Footer: eyebrow centered mint-400
Slides · 16:9
Deck
- 1920 × 1080 · 80 px margins
- Cover: eyebrow → slide-display → wordmark
- Section divider: mint-50 fill, slide-h1
- Max 5 bullets at slide-body 24 px / 300
- Footer: page no. mint-400 right · wordmark left
Internal · Status
Doc / update
- Use doc-* scale exclusively
- Lead with TL;DR in doc-quote mint-600
- Tables 1 px mint-100 borders · doc-h3 headers
- No emoji · no exclamation points · no rah-rah
Email
Signature
- Two lines max
- Name · label-md mint-800
- Title · body-sm mint-600
- Logo: Icon only, 32 px tall, mint-600
Social · 1080²
Post
- Background mint-50 or white — never both
- Headline slide-h2 (36 px) mint-950 top-left
- Subhead body-lg (20 px) mint-700
- Logo Icon + Text stacked · mint-800 · bottom-right · 48 px
Press · Editorial
Tier-1 layout
- Use aspirational palette (blue / green / tan / rose)
- Pair with mint-50 surface and Outfit only
- Generous 1.5× spacing rhythm vs. web
- Icon-only logo · subtle hairline rules